Documentary Styles: Promotional

            A promotional interview is to advertise something new, either the interviewee themselves if they are up and coming or a new release. A celebrity isn't often on a show unless they have had a new release or new event. During chat shows often the topic of the album or event is arisen around the friendly banter, or an issue the interviewee has recently been seen in or apart of. In some form any interview involving a celebrity is promotional, as they are promoting themselves. A new up and coming act would also be interviewed to promote themselves by being featured on a popular chat show or on the news such as This Morning.

            The questions would be open to get as much information for the promotional aspect as possible. Allowing the guest to run free and say what they want about it and also they may be use to what questions will be asked from previous interviews therefore giving the same information and answer they have already given. There would be questions about other issues however the guest will be there wanting to talk a little about their new release or event, such as in the Graham Norton show he has the album, DVD or poster ready to show.

            The structure would work around the fact that it is a promotional show and the guest would be welcomed as a light hearted interview as they are not there to talk about something negative. If the interview was specifically for the promotion then it would be more serious and less entertaining if it were with a more serious interviewer.

            The purpose is to inform the audience about the new promotion which the person is talking about, also to entertain if it is during the light hearted theme of an interview. Also if the promotion is of a new album then the singer may perform a live song from it, to show what kind of music the CD will hold. The interview wouldn’t be negative because there is no chance the interviewer would talk badly about the guest's new release or event as they chose to invite them on the show.